Buyer Persona
Stop selling to everyone — sell to the right person
What is a buyer persona?
A persona is a fictional profile of your ideal customer. It's not a statistic ("women 25-35"). It's a person with a name, a job, frustrations, and dreams.
How to create your persona in 15 minutes
Give them an identity: Name, age, job, income, city.
Identify their pain points: What's their biggest professional problem? What frustrates them daily?
Understand their goals: What do they want to accomplish in 6 months?
Find them: Which social networks? Which websites? Who do they trust?
Key takeaways
- →A persona = a realistic profile of your ideal customer
- →Include pain points and aspirations
- →Identify WHERE to find them — that's where you'll market
- →One precise persona is better than 5 vague ones
Put it into practice
Generate your buyer persona in 30 seconds — free, no signup required.
Generate your buyer persona in 30 seconds