Digital Marketing Strategy
You don't need a big budget — just strategy
Digital marketing for small businesses
You don't need $10,000/month in advertising. You need to understand where your customers are and how to talk to them. Digital marketing is the art of putting the right message in front of the right person at the right time — and it can be free.
The 4 channels to master first
1. WhatsApp (free) — In Africa, it's the #1 channel. A WhatsApp message has a 98% open rate vs 20% for email.
2. Instagram/TikTok (free) — Show behind-the-scenes, products, happy customers. Short video is king.
3. Facebook Groups (free) — Join groups where your customers are. Share value, not ads.
4. Google (SEO, free long-term) — When someone types "barber Lagos" you want to appear. Create a Google Business profile.
The 80/20 content rule
80% value, 20% promotion. If you only promote your products, people ignore you. If you share tips, advice, behind-the-scenes — they follow you, trust you, and buy naturally.
People buy from those who help them, not those who harass them.
Key takeaways
- →WhatsApp = #1 channel in Africa (98% open rate)
- →80/20 rule: 80% free value, 20% promotion
- →Be consistent rather than perfect on social media
- →Google My Business is free and essential for local business
Put it into practice
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